Pizza Hut continues its digital transformation strategy by constantly evolving its online ordering channels, updating both its mobile application and the Pizza Hut Delivery platform.
The new versions are built on Breeze, a solution dedicated to the HoReCa industry, developed by Bit Soft, with a strong focus on speed, clarity, and ease of use.
The New Pizza Hut Delivery Platform – Fast and Intuitive Online Ordering
These updates are designed to respond to changing consumer behavior in the HoReCa industry, offering customers a smoother ordering experience, whether they use the mobile app or the online platform.
Currently, orders generated through digital channels—the mobile app and the online platform—account for approximately 30% of the brand’s total sales. This share is supported by continuous investments in technology and ongoing optimization of digital processes.
“Pizza Hut is a brand that has continuously reinvented itself on the local market since 1994. Over more than three decades, we have consistently adapted to consumer needs. In our effort to deliver the best products and services, tailored to our customers’ expectations, we aim to combine our passion for food with innovation and the latest digital solutions. Together with our partners at Bit Soft, we are pleased to present consumers with the updated versions of our online ordering platform and mobile app, which will undoubtedly meet their expectations,” said Adrian Hulubescu, General Manager of Pizza Hut Romania.
An Integrated Digital Ecosystem for Operational Efficiency
From an operational perspective, Pizza Hut uses an integrated digital ecosystem that includes, in addition to the Breeze-powered e-commerce platform and mobile application, solutions such as KeepApp, Kiosk, and ServUs.
Together, these solutions support a coherent omnichannel experience for both customers and restaurant teams.
“We are pleased to have Pizza Hut as a trusted partner since 2007, a brand deeply focused on the needs of its customers. The HoReCa industry is constantly evolving, bringing with it a new consumer profile—one that is increasingly oriented toward fast and intuitive ordering flows. One key performance indicator that strongly influences the final purchasing decision is the actual time spent on the platform to place a food order,” said Bogdan Stanciu, CEO of Bit Soft Group.
An Optimized Ordering Experience
The new versions of the online ordering platform and mobile application (available on both Android and iOS) are designed to reduce friction throughout the ordering process and provide a clearer, more predictable user journey.
Key features contributing to this experience include:
- a simplified ordering flow, easy to follow from product selection to order completion;
- customer-centric options, including the ability to schedule orders for a later time;
- a modern interface optimized for smartphone usage;
- automatic order redirection between locations based on delivery areas, including in exceptional situations;
- flexible promotion and offer configuration, ranging from daily discounts to “buy one, get one free” mechanisms.
The partnership between Pizza Hut and Bit Soft began in 2007, with the opening of the first Pizza Hut Delivery restaurant in Romania. Since then, the collaboration has evolved continuously, and at that time Pizza Hut operated 18 delivery centers nationwide.
