Under a strict operational deadline, Subway France replaced its legacy system with the Breeze ecosystem — integrating POS, Kiosk, KDS, Loyalty, Marketing Automation, and AI-driven Analytics — without interrupting daily restaurant operations.
370+ locations deployed in under 6 months
A nationwide rollout executed while restaurants continued serving customers daily, without compromising operational stability.
Integrations built in motion
Simultaneous integrations with Subway LLC reporting systems, RexSubs (master franchisee), STEF logistics, and the existing loyalty infrastructure during transition.
Centralized hardware orchestration
All equipment shipped from Romania, pre-configured and packaged per location, supported by structured onboarding materials and video guidance to minimize on-site friction.
National mobile loyalty rollout
SUB LIKE ME launched across France through the Breeze mobile app ecosystem.
10% of total transactions in early months
The loyalty program quickly became a measurable revenue contributor across all ordering channels.
100+ lifecycle campaigns automated
Onboarding, cross-sell, reactivation, birthdays, seasonal activations — fully automated and centrally managed.
Centralized performance dashboards
Compare individual restaurants against regional benchmarks and national averages.
Aggregated insights across selected groups
Full visibility at restaurant, regional, or country level.
Faster decision-making at scale
Shift from fragmented reporting to live, consolidated operational intelligence.
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