CUSTOMER LOYALTY & MEMBERSHIP –
A good Loyalty program creates “sticky” customer behaviour.
Loyalty by Breeze is a feature rich loyalty module that allows you to encourage, optimise and benefit from repeat customer business
Create and manage membership programs where customers are rewarded for their repeat business
Customers can accumulate and redeem points. Flexible configuration options allow you to custom design your membership program to suit your business
Vouchers programs can be designed to be sold and redeemed. Again with very flexible configuration options
Campaigns can be designed to offer special discounts or benefits
Create powerful and flexible loyalty programs combining features like:
– Loyalty Platform
– Loyalty program management
– Publishing module
– Email Marketing application
– Social Media apps integration
– Smartphone apps integration
– Full integration with Oracle, Micros, Fidelio
DESIGNING YOUR LOYALTY PROGRAM
Create powerful rules for recognizing and rewarding your customers Configurable options make it easy for you and your customers
- Enrollment conditions
- Membership types
- Accumulating rules
- Redeeming models
- Exceptions
ENROLLMENT OPTIONS
Create a set of rules for choosing which customers can be enrolled in the program
- Number of transactions
“Your membership will be activated at your next purchase” - Amount spent
“Spend at least €25 with us and enroll in our loyalty program” - Products purchased
“Become a member at your fifth coffee.” - Online engagement
“Activate your membership by subscribing to our newsletter”
- Number of transactions
MEMBERSHIP TYPES
Differentiate your loyal customers by multiple layers of membership OR multiple membership programs
Classical example: Silver, Gold, Platinum
- Upgrade pattern in a period of time (ex. 1 year)
- by amount spent (generated revenue)
- by the number of points
- by the number of transactions
Use real money to accumulate on the customer loyalty card, or create a special currency for the loyalty program. It is a matter of naming and setting up the exchange rate
Examples:
Real money: For every €10 spent, accumulate €1 on the loyalty
card. That is a 10% accumulation with 1 to 1 exchange rate.
Program currency: For every €10 spent, accumulate 6 points on the loyalty card. 30 points = €1. That is a 2% accumulation with 30 to 1 exchange rate.
REWARD YOUR FREQUENT CUSTOMERS
- Paying the check with their loyalty points or bonuses
- Using their loyalty points to buy specific vouchers/Gift Cards from the online interface
- Receive discounts on the spot for every transaction
- These 3 ways can be combined as you wish
PROMOTIONS AND EXCEPTIONS
Special rules designed to make your loyalty program more attractive for the customers, and more profitable for you. Some examples:
- Choose an Upgrade and earn a bonus of XXX points
- Earn double points for your consumption at any of our Outlets between 12:00 – 16:00
- In December, get 10% discount for more than 3 room nights
MEASURING RESULTS
- KPIs for transactions, discounts, revenue, accumulated points, spent points
- Statistics about membership types
- Comparative evolution for every KPI
- Top customers
Want to know more about how Loyalty by Breeze can benefit your business?