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Breeze – Burger King Case Study

THE CUSTOMER

55 Burger King restaurants in Hungary, BITSOFT customer since 2017.
Restaurants use an Oracle POS and Oracle hardware.
Burger King had the goal of launching a new marketing strategy. This was the marketing of its products via ecommerce, mobility, order terminals by promoting the empowerment of its Clients to buy their QSR products any way they choose

CHALLENGES

Increase the sales volume of restaurants, Helping Burger King cope with its constraints of limited personnel. This needed to be done by integrating into one of the Oracle “on-premise” Points of Sale, all done while maintaining compliance with regulation binding Hungarian tax

APPROACH

Setting up a laboratory at Burger King to validate the functionalities, then manage the solution target on A site during Several weeks. Once the test has been validated by Burger King and by BITSOFT, BITSOFT has started the deployment

SOLUTION

BITSOFT HUNGARY has deployed the Burger King-branded Mobile Application, the e-Commerce platform, and the BREEZE Suite ordering terminals. With over 1 million downloads, the mobile application has over 200,000 active users.
2 orders per second are placed via the app during peak hours.
It is well worth noting Burger King Hungary received an award from headquarters for the best Mobile Application in the Group!

RISKS

The installation of order terminals, a first for Burger King. BITSOFT had to meet these multiple challenges in a constrained tax environment, Burger King left no room for error

VALUE ANALYSIS

BITSOFT HUNGARY has deployed the Burger King-branded Mobile Application, the e-Commerce platform, and the BREEZE Suite ordering terminals. With over 1 million downloads, the mobile application has over 200,000 active users.
2 orders per second are placed via the app during peak hours.
It is well worth noting Burger King Hungary received an award from headquarters for the best Mobile Application in the Group!

PRODUCTS DEPLOYED

  • Breeze
  • Mobile
  • eCommerce
  • Breeze Terminals

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